Design Requirements:
Heavy Use of Imagery
Dark colors like black or granite with gold accents
Logo large and in the middle of the header
Show off their team
Site Goals:
(1) Based on demographics in the Miami area I wanted to give them a website with clean lines and a refined, elegant look.
(2) Due to a wide age demographic, I wanted to keep the usability of the site simple with clear buttons and call to actions.
(3) Create an overall layout that would easily be converted to an ecommerce site in the future.
(4) Give the about page a way to show off each individual team member and allow the user a way to know about them to drive a personal connection that would increase traffic to their store.
